{"links":{"self":"http://dataportal.arc.gov.au/NCGP/API/grants/FT250100529"},"data":{"type":"grant-details","id":"FT250100529","attributes":{"code":"FT250100529","administering-organisation":"Deakin University","announcement-administering-organisation":"Deakin University","scheme-name":"ARC Future Fellowships","grant-status":"Active","funding-commencement-year":2025,"years-funded":4,"project-start-date":"2025-11-03","anticipated-end-date":"2029-11-02","grant-summary":"Protecting young people from novel gambling marketing strategies. This project aims to understand the broad range of gambling marketing strategies that young people are exposed to and influenced by, beyond televised advertising. This project expects to document how the gambling industry and their allies frame gambling using novel marketing strategies to shape gambling attitudes and resist regulatory reform. Outcomes include new insights about how young people (16-24 years) interpret novel forms of gambling marketing, new frameworks to map and monitor gambling marketing strategies, and youth informed policy recommendations. These youth informed policies are expected to benefit young people (and the broader community) by protecting them from future social, financial and health harms.","funding-current":991946.00,"funding-at-announcement":970859,"investigators-current":[{"title":"Dr","firstName":"Hannah","familyName":"Pitt","roleName":"Future Fellowship","roleCode":"FT","isFellowship":true,"orcidIdentifier":"0000-0002-4259-6186 "}],"investigators-at-announcement":[{"title":"Dr","firstName":"Hannah","familyName":"Pitt","roleName":"Future Fellowship","roleCode":"FT","isFellowship":true,"orcidIdentifier":"0000-0002-4259-6186 "}],"organisations-current":[{"organisationName":"Deakin University","roleName":"Administering Organisation","state":"VIC"}],"organisations-at-announcement":[{"organisationName":"Deakin University","roleName":"Administering Organisation","state":"VIC"}],"field-of-research":[{"isPrimary":true,"code":"4206","name":"Public Health","type":"FOR20"},{"isPrimary":false,"code":"420603","name":"Health Promotion","type":"FOR20"},{"isPrimary":false,"code":"420699","name":"Public Health Not Elsewhere Classified","type":"FOR20"},{"isPrimary":false,"code":"440712","name":"Social Policy","type":"FOR20"}],"socio-economic-objective":[{"code":"200203","name":"Health Education and Promotion","type":"SEO20"},{"code":"200207","name":"Social Structure and Health","type":"SEO20"},{"code":"200501","name":"Adolescent Health","type":"SEO20"}],"international-collaboration":["Belgium","England","New Zealand","South Africa"],"lief-register":[],"achievement-summary":null,"national-interest-test-statement":"The social, financial and health harms caused by young people’s exposure to gambling marketing are well recognised. To reduce young people’s exposure to gambling marketing, Australian governments have implemented partial restrictions on the content and placement of this advertising – mainly during sport. However, there is limited knowledge about how newer forms of gambling marketing and public relations strategies may be influencing young people’s gambling attitudes and behaviours, particularly around the legal gambling age of 18 years.\n\nThis research will provide rigorous evidence on the gambling marketing tactics focusing on 16-24yo Australians (including girls) who are a key gambling market. The project will increase public transparency about how industry marketing tactics are normalising gambling and engaging a new generation of customers. This will enable comprehensive policy responses that increase restrictions on the gambling industry, with an aim of protecting young people from future harms.\n\nResults will be disseminated to stakeholders from different levels of government, regulators, youth advocacy organisations, lived experience groups, public health organisations (e.g. VicHealth and Healthway), and treatment providers. This will be achieved through reports, presentations, media and a final year workshop with invited policy advisors, practitioners, and the youth advisory group members to translate findings and explore opportunities for future research and policy.  "}}}