{"links":{"self":"http://dataportal.arc.gov.au/NCGP/API/grants/FT250100107"},"data":{"type":"grant-details","id":"FT250100107","attributes":{"code":"FT250100107","administering-organisation":"University of Technology Sydney","announcement-administering-organisation":"University of Technology Sydney","scheme-name":"ARC Future Fellowships","grant-status":"Active","funding-commencement-year":2025,"years-funded":4,"project-start-date":"2026-01-01","anticipated-end-date":"2029-12-31","grant-summary":"Using cognitive and behavioural science to understand food rewards. This project aims to investigate how cues associated with food rewards (such as the McDonald's M) affect learning, cognition and motivated behaviour in humans.  Using well-validated and reliable methods from studies of reward processing in behavioural neuroscience, this project will shed light on how cues that signal reward bias decision making across different contexts - when individuals are hungry, full, stressed, or currently seeking to moderate food intake. The expected project outcome is novel mechanistic insights into the behavioural determinants of food choice. This project will contribute to an evidence base that can inform future policy and potential regulation of food advertising in Australia. ","funding-current":961181.00,"funding-at-announcement":941151,"investigators-current":[{"title":"Dr","firstName":"Poppy","familyName":"Watson","roleName":"Future Fellowship","roleCode":"FT","isFellowship":true,"orcidIdentifier":"0000-0001-7454-413X "}],"investigators-at-announcement":[{"title":"Dr","firstName":"Poppy","familyName":"Watson","roleName":"Future Fellowship","roleCode":"FT","isFellowship":true,"orcidIdentifier":"0000-0001-7454-413X "}],"organisations-current":[{"organisationName":"University of Technology Sydney","roleName":"Administering Organisation","state":"NSW"}],"organisations-at-announcement":[{"organisationName":"University of Technology Sydney","roleName":"Administering Organisation","state":"NSW"}],"field-of-research":[{"isPrimary":true,"code":"5204","name":"Cognitive and Computational Psychology","type":"FOR20"},{"isPrimary":false,"code":"520401","name":"Cognition","type":"FOR20"},{"isPrimary":false,"code":"520403","name":"Learning, Motivation and Emotion","type":"FOR20"}],"socio-economic-objective":[{"code":"200401","name":"Behaviour and Health","type":"SEO20"},{"code":"280121","name":"Expanding Knowledge In Psychology","type":"SEO20"}],"international-collaboration":["Netherlands","United States of America"],"lief-register":[],"achievement-summary":null,"national-interest-test-statement":"Food brands and logos, like the McDonalds 'golden arches', are everywhere, even in our homes through advertisements. These food cues are believed to make people eat more than they need to, in excessive and unnecessary amounts, but we don't fully understand how seeing these food rewards all the time is affecting our thinking, choices, and eating habits.\n\nThis project uses tasks from behavioural and cognitive science to understand how anticipating food rewards influences learning, thinking, and motivated behaviour. We will look at the conflict between automatic responses to food rewards and our 'good intentions' and see how these cues affect our choices in different situations, like when hungry, full, stressed, or trying to eat less.\n\nOur research will provide evidence that can help shape future policies and regulations on food advertising in Australia. This new knowledge will inform better policies that reduce healthcare costs related to obesity and improve public health. It will also promote healthier eating habits and encourage sustainable food practices.\n\nWe will share our findings with policymakers, healthcare professionals, and the public through policy briefs, public seminars, social media and collaborations with health organisations and policy advocacy groups around junk food advertising.\n"}}}